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Strategy and Planning Guide for GTM

Strategic Planning is the foundation of go-to-market effectiveness. But when planning is disorganized and driven by intuition, goals are missed and growth flattens out. 

With decades of experience leading go-to-market planning at startups and Fortune 500 companies, we’ve compiled best practices into a comprehensive guide. This playbook is designed to help Revenue Operations, Marketing, Finance, and Sales teams collaborate effectively to:

  • Analyze the Market: Gain deep insights to identify opportunities and threats.
  • Experiment with Strategies: Test different approaches to find what works best.
  • Activate Winning Plans: Implement the most effective strategies to achieve your goals.

Delivering Growth outlines a planning system that empowers your organization, drives cross-functional collaboration, and improves your odds of winning in the market.

Download the Guide Now

Strategic Planning Deep Dive

A step-by-step guide to developing and executing an effective go-to-market plan.

Goal Setting
Establishing revenue goals that are mission aligned, specific, distinct, and quantifiable.

Market Analysis
Leveraging historical data, market research, and competitive analysis to develop an informed plan.

Smart Decisions
How to leverage data and analytics to make informed decisions and track performance.

Revenue Plan
Insights on aligning sales, marketing, and customer success to maximize revenue.

Funnel Responsibility@4x

A Must-Read for Planners and Operators

  • Expert Insights: Written by industry leaders with years of experience in Marketing and Revenue Operations.
  • Actionable Tips: Practical advice that you can apply immediately to improve your go-to-market efforts.
  • Comprehensive Coverage: From strategy formulation to execution, this e-book covers all aspects of go-to-market planning.

About the Authors

Authors

Stuart Frederich-Smith
Stuart is CMO of TigerEye has built a history of leading great teams and launching impactful campaigns at companies including Autodesk and PlanGrid. With more than two decades of experience in marketing, product and operations, Stuart is a cross-disciplinary leader committed to collaborative execution.

Yuri Yakubov
Yuri is the head of business operations and finance at TigerEye. Before joining as the fourth employee, he guided go-to-market operations teams at Autodesk, PlanGrid and Tesla. His diverse background includes roles in economic consulting at Cornerstone Research, analytics at Pacific Gas & Electric, and strategic finance at SolarCity.